MGT 128: Innovation in Service Enterprises – New Class at Rady!


Deciding what class to take?  Stuck on a waitlist and looking for a “Plan B” class? Consider our brand new business minor elective class MGT128: Innovation in Service Enterprises.

MGT 128: Innovation in Service Enterprises

PROFESSOR: Vish Krishnan

Offered Spring 2015 Thursdays 5:00pm – 7:50pm (1N108 Wells Fargo Hall) Section ID: 841296 (4 units)

Service thinking is revolutionizing businesses all over the world. You use innovative intangible services everyday- for example, maybe you paid for your coffee with Square electronic payment service, watched a movie on Netflix, and had Amazon Fresh deliver your groceries. It is important to understand and prepare for this revolution from educational, skills development, and career opportunity perspectives. Because the service sector is the fastest-growing economic sector, this course can also be helpful for students to discover employment and entrepreneurial opportunities.

The course begins with a basic introduction to service (and how services differ from goods), and moves through high performance organization design, service management and delivery, and industrialization of service for improved productivity and scalability. Overall, the course focuses on service innovation and entrepreneurship, and generation of new, successful service ventures.

If you have an idea for a new service or if you just want to learn more about innovation in the service industry, consider this course!

** Contact to have MGT128 count as a business minor elective.

Undergraduate Programs

Rady School of Management, UCSD


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